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Group Brand / 集團品牌
品牌創始人
鄭安政(zheng)先生(sheng)為安正(zheng)時尚集團(tuan)創(chuang)始人(ren)之一，身兼社會活動家、慈(ci)善家、企業家；安正(zheng)集團(tuan)秉承挖掘與(yu)(yu)復(fu)興幾(ji)千年華夏文(wen)明(ming)的(de)(de)(de)歷史使命，始終如一地(di)致力(li)(li)(li)于中(zhong)(zhong)(zhong)(zhong)國奢侈品牌的(de)(de)(de)新(xin)(xin)興，更致力(li)(li)(li)于將中(zhong)(zhong)(zhong)(zhong)國文(wen)化藝(yi)術恒古魅(mei)力(li)(li)(li)與(yu)(yu)現(xian)代(dai)文(wen)明(ming)融會貫(guan)通(tong)。安正(zheng)是安正(zheng)時尚集團(tuan)最新(xin)(xin)推出的(de)(de)(de)高端男(nan)裝品牌，致力(li)(li)(li)于滿足都市高端男(nan)士的(de)(de)(de)時尚商務(wu)需求。自品牌創(chuang)立以來，豐(feng)富的(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)國古代(dai)元素(su)運(yun)用是產品的(de)(de)(de)亮點(dian)之一，設(she)計團(tuan)隊(dui)用他們的(de)(de)(de)大膽與(yu)(yu)創(chuang)新(xin)(xin)，將中(zhong)(zhong)(zhong)(zhong)國底蘊與(yu)(yu)西方藝(yi)術質感完(wan)美結合運(yun)用到安正(zheng)男(nan)裝的(de)(de)(de)設(she)計中(zhong)(zhong)(zhong)(zhong)。
Mr. Zheng Anzheng, one of the starters of Anzheng Fashion Group, is a social activist, philanthropist, and entrepreneur. Inheriting the historical mission of exploring and revitalizing the thousand-year-long civilization of China, Anzheng Group has been consistently engaged in the innovation of luxury brand in China as well as combining the eternal charm of Chinese culture and arts with modern cultures. Anzheng, a high-end men's wear brand newly launched by Anzheng Fashion Group, is dedicated to meeting the fashion and commercial demand of high-end urban men. Ever since its establishment, the adoption of abundant elements in ancient China is the dominating feature. Our design team, with their boldness and innovation, skillfully combine the profound Chinese culture with the artistic quality in the west in the design of Anzheng men's wear.
Brand Concept / 品牌理念
文化理念
強調一(yi)種風格(ge)，不是(shi)回歸(gui)某一(yi)年代，而是(shi)對文化(hua)更(geng)加(jia)深邃的(de)(de)領悟。傳遞這樣一(yi)種自(zi)信(xin)，找到一(yi)個(ge)適合(he)的(de)(de)場(chang)合(he)，都肩負(fu)著文化(hua)的(de)(de)最(zui)終回歸(gui)。品牌高瞻遠矚，早就洞悉了(le)未來時尚全球(qiu)化(hua)的(de)(de)方(fang)向(xiang)，品牌標(biao)示更(geng)是(shi)以古老的(de)(de)印(yin)章繆篆(zhuan)向(xiang)全世界宣布安正是(shi)屬于世界的(de)(de)
Stress of a certain style refers to a more profound understanding about its culture instead of returning to a certain era. Conveying confidence and finding a suitable location both shoulder the responsibility of cultural return. Looking far ahead, Anzheng has long ago discovered the globalization of world fashion. Its brand logo, with its seal made in Mou style script, also announces to the whole world that Anzheng belongs to the world.
設計理念
品牌不僅執著于東方(fang)哲學(xue)的(de)(de)美學(xue)思想且深刻理解西(xi)方(fang)文化藝術(shu)(shu)的(de)(de)內(nei)涵(han)，將東方(fang)文明的(de)(de)氣(qi)韻與西(xi)方(fang)藝術(shu)(shu)手法自然融(rong)(rong)進產品創作中(zhong)，倡(chang)導"融(rong)(rong)匯中(zhong)西(xi)、貫通古今"的(de)(de)設計理念
Persevering in studying the aesthetic ideology of oriental philosophy and understanding western culture and art, this brand naturally incorporates oriental civilization and western arts into its product design and insists on the design concept of "integrating western and eastern cultures and combining ancient and modern elements".