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Group Mission / 集團使命

引領時尚，創美圓夢

我(wo)們始終把(ba)握世界時尚流行(xing)趨勢，堅持匠心與創新精神，為(wei)顧客(ke)創造追求美好、充滿樂趣(qu)、魅力無限的高品質生活方式，塑造良好的客(ke)戶體驗(yan)，進而實現消費者(zhe)、員工、企業、合作伙伴的價(jia)值與夢想。

Lead Fashion Create Beauty and Realize Dreams

We has a history of pursuing craftsmanship and innovation, following the world's fashion trends, providing our customers with a high quality lifestyle that features beauty, fun and charms, with a view to delivering excellent customer experience, and helping realize their dreams by fulfilling the full potential of our consumers, employees, enterprise, and parters.

Group Prospect / 集團愿景

成為(wei)世(shi)界級領(ling)先的時尚產業集團

我們將以(yi)國際(ji)化的(de)視野發展時尚產業，締造國際(ji)領(ling)先的(de)品(pin)牌，贏得并捍衛(wei)在時尚界不可(ke)動搖的(de)地位；

我們將成(cheng)為(wei)時(shi)尚行業(ye)的(de)民族企業(ye)標桿(gan)，堅(jian)守安(an)正品牌精神，并做好品牌傳(chuan)播和歷(li)史傳(chuan)承(cheng)。

To grow itself into a world-leading fashion industry group.

We will continue to embrace a global vision in our development of business, aiming to build a world-leading brand and establish ourself firmly in the fashion industry.

We are determined to grow into a top national enterprise setting good example for others in the fashion section, adhering to the spirit of Anzheng Group, promoting the brand and carrying forward the Group's legacy

Core Values / 核心價值觀

安于正道     Adhering to the right way

客戶(hu)導向     Customer Orientation

持(chi)續奮斗     Continue to strive

自(zi)我反思(si)     Self-reflection

對標創(chuang)新     Benchmarking and innovation